We love the iPad. The beautiful display, the feel of it in our hands, and all the incredible things it enables us to do. We love how it makes computing more accessible to more people. The iPad entertains and informs; it helps us communicate and learn.
And we love our friends. The web has gotten so big, we depend on our friends to help us sift through it. We love our friends who send us links to funny or cute stuff. We love that one friend who always finds the weirdest stuff out there. We love sending stuff to them, and we love that they send great stuff to us.
At Rockmelt, for a while now we’ve been thinking about how to combine these loves - the web, the iPad and our friends - how could we make exploring the web even better on the iPad?
- We knew it had to be fast. Way faster than opening an empty window, pulling up the keyboard, entering a URL and then getting content. It needed to start with great content, tailored to you, ready to go.
- It had to be built for iPad. To us, that meant beautiful and built for touch. It had to take advantage of the display and the processor and fast Wifi and LTE. Intuitive and easy…
- It had to have access to the whole web, not some curated subset, but the whole thing. We wanted to enhance the serendipitous discovery that makes the web so awesome. One discovery leads to another and then another.
- It had to make sharing great web content easier and faster than ever before. We wanted to take our friends with us as we explored, sharing the great stuff we found with them, and letting them help us discover great stuff in the same way.
- And, most importantly, it had to be fun.