Phew! Big day for us. With all the news, we know you’ve got questions, especially if you are a Rockmelt desktop browser user. Luckily, we’ve got answers.
First, we still love you! All existing Rockmelt users are invited to try our new product–Rockmelt for Web. It’s a totally new way to experience your favorite sites, and to discover new sites.
Why the change from a desktop browser to a site and apps?
We founded Rockmelt to make the web more useful by giving you a better way to navigate. Our initial approach was to re-imagine the browser. The Rockmelt browser disrupted and influenced the market in many ways. Logging into browsers, interacting with friends, and sharing to social networks straight from the browser are all features we pioneered that are now in Chrome, Firefox, and others. We’re very proud of this.
But distributing a desktop browser is hard and expensive (especially if you don’t have an operating system or the world’s most trafficked website to promote it). We knew that when we started. What we didn’t know was how much time we’d spend keeping up with Chromium (the open source foundation of Chrome, upon which Rockmelt is based). What started out as 10% of our time soon became 50%–taking away cycles we needed to spend doing the innovative stuff that made us different.
On the positive side, when we dug into what people loved about Rockmelt, we saw an opportunity to deliver the content from people’s favorite sites and friends in a much more compelling, streamlined way.
From Re-Inventing the Browser to Re-Inventing How you Navigate
Our mission remains unchanged. Our approach is different. The new Rockmelt still aims to deliver the web content you love from your favorite sites and new ones you may have never found. It gives you new ways to interact with your friends. And, the new approach allows us to focus much more on delivering a unique and useful experience without the overhead of building a full browser.
What becomes of the existing Rockmelt browser?
Existing users can continue to use it, but at some point in the next several months we will end-of-life the browser. Well before that point comes, we will give you plenty of notice and help you transition all your stuff like bookmarks. And if you’re wondering, we’d happily recommend Chrome as a replacement. In the meantime, we hope you’ll give the new Rockmelt for Web a try and let us know what you think.
Thanks again for your continued support.
-Eric & Tim